Sr Brand Mgr

At Bayer we’re visionaries, driven to solve the world’s toughest challenges and striving for a world where 'Health for all Hunger for none’ is no longer a dream, but a real possibility. We’re doing it with energy, curiosity and sheer dedication, always learning from unique perspectives of those around us, expanding our thinking, growing our capabilities and redefining ‘impossible’. There are so many reasons to join us. If you’re hungry to build a varied and meaningful career in a community of brilliant and diverse minds to make a real difference, there’s only one choice.

Sr Brand Mgr 

The Senior Brand Manager is responsible for developing, establishing and achieving the short and long term brand objectives and strategies for the business he/she manages. This includes both achieving the short and long term financial commitments for the Brand he/she manages as well as building and protecting brand equity. To do this, the Senior Brand Manager may manage Associate and/or Senior Associate Brand Managers. Success in this position requires good consumer centric strategic thinking, strong data analytics and understanding skills, ability to build purposeful brands and drive integrated and inspiring creative communication campaigns.  The Senior Brand Manager must demonstrate ability to perform across most of the Bayer core competences: Play to win, Grow yourself and others, leading with purpose, building trust and being inclusive, collaboration, creating value with the customer, accountability and efficiency.

YOUR TASKS AND RESPONSIBILITIES

The primary responsibilities of this role, Sr Brand Manager, are to:

• Establishes  and  directs  the  development  and  implementation  of the  brand's  marketing  plans  and budget and long term financial plans to achieve the category's volume, profit and spending objectives.·
• Effectively plans to ensure that top line sales goals and bottom line
• profit goals are met, by overseeing the execution of brand strategies through various functional departments, and external vendors, and by recognizing the profitability and revenue impact of all business opportunities.
• Manages, coaches and develops direct (if applicable) and indirect reports/junior Marketing staff, and cross functional peers. The Brand Mgr supervises his/her resources to achieve brand objectives, and clearly communicates standards of performance. This will be achieved through clear example of culture and values, council, balanced brand workload and appropriate delegation.
• Determines resource allocations across the brand to optimize overall brand performance, while anticipating risks to brand performance and ensuring that contingency plans are developed to manage through them. Manages and lead multiple external partners and consultants to produce consumer and professional communication strategies and executions in line with the brand strategy.
• Manages and leads multiple cross functional teams, including I&D, Technical Operations, Market Research, Sales Strategy, Sales Operations, Consumer Promotion, etc. to execute brand initiatives and implement plans. The Brand Manager will also need to ensure the brand strategy is communicated, understood and implemented by all cross-functional groups.
• Supports the Integrated Business Plans that not only deliver on annual and longer term financial objectives, but also protect brand equity and enhance brand health.
• Manages more junior Brand Managers, will be responsible for recruiting and developing their skills.

WHO YOU ARE

Bayer seeks an incumbent who possesses the following:

Required Qualifications:

• BS/BA degree;
• Fit to Win competencies: Builds effective teams, cultivates innovation, learning and change agility, customer focus, action oriented/drives results, collaborates globally and locally, plans and aligns, drives stakeholder engagement, effectively manages suppliers;
• Fit to Win skills:
• Financial and Operational Acumen: Excellent financial management skills to critically and objectively assess programs and investments versus results. Ability to streamline operational processes and drive efficiency though the use of technology, with excellent problem solving skills;
• Analytical Acumen: Superior analytical ability, assessing different models and related outputs. Experience with business forecasting a plus. Potential to assess and react to complex technical information;
• Marketing Brand Building:
• Excellent communication skills required. Must be able to create an environment that encourages innovation and risk taking. ability to engage in positive/productive debate with the leaders of key internal constituent groups. Ability to collaborate and influence key stakeholders.
• P&L Management: Takes activist ownership of bottom line, and has experience owning L.O.B. budgets and results. Strategic management, planning, and execution abilities, including ability to focus on the "bigger picture.”

Preferred Qualifications:

• MBA with 5 years of experience in a similar or related role, ideally in a CPG/healthcare environment or BS/BA with 7  years of experience in a similar role, ideally in a CPG/healthcare environment