Global Senior Brand Manager - Oncology

At Bayer we’re visionaries, driven to solve the world’s toughest challenges and striving for a world where 'Health for all Hunger for none’ is no longer a dream, but a real possibility. We’re doing it with energy, curiosity and sheer dedication, always learning from unique perspectives of those around us, expanding our thinking, growing our capabilities and redefining ‘impossible’. There are so many reasons to join us. If you’re hungry to build a varied and meaningful career in a community of brilliant and diverse minds to make a real difference, there’s only one choice.

Global Senior Brand Manager - Oncology 

Global Senior Brand Manager – Oncology

Purpose:

To support the Global Product Teams (PTs) with design and execution of the brand strategy to commercialize the Bayer pharma portfolio of products.

The job holder will be accountable to support PT with world-class marketing capabilities that addresses, adapts, and shapes the pharmaceutical environment and that delivers real value for all stakeholders ultimately committed to deliver medicines to our patients in need.

This position provides an opportunity for an experienced Marketeer to establish themselves as a senior Brand Manager for multiple brands, depending on the missions. Working within the Product Team (PT), also collaborating closely with cross functional team members and key Markets (as defined by the PT) to ensure co-creation of the marketing strategy and tactics for successful commercialization of the asset as well as LCM strategies.

YOUR TASKS AND RESPONSIBILITIES

• Strategy
  • Support effective development and implementation of marketing strategies of the asset to enable world class commercialization plans;
  • Support development of brand plans and manages interface to markets in the development of integrated brand plan;
  • Support development of segmentation strategies (HCP and patient) and targeting framework;
  • Lead development of the unbranded and branded key message framework, message architecture, and integrated brand communications strategy (HCP and Patient) incl. training guidance in collaboration with key markets;
  • Develop Unbranded and Branded campaign in line with the brand positioning.
• Country engagement
  • Champion global brand alignment by advising affiliates on brand strategy;
  • Lead the interface to markets for learning cycles and best practice sharing.
• Global activation
  • Develop, deliver and evaluate integrated omnichannel plan and promotional guidance across multiple channels incl. leading global external initiatives and events (e.g. congress);
  • Lead development of Digital Health solutions that will drive differentiation and improve stakeholder’s experience;
  • Support consolidation and interpretation of market understanding and competitive environment of the brand therapeutic landscape and implication on Brand development and messaging.

• Project management
  • Monitor, revaluate, and implement corrective measures to global deliverables using data-driven mindset;
  • Monitor and control brand budgets, forecasts and expenses;
  • Manages key agencies.

WHO YOU ARE

Bayer seeks an incumbent who possesses the following:

Required Qualifications:

• Minimum: BS or BA;
• Experience and successful global or regional marketing experience required;
• Experience in managing external collaborations;
• Excellent Communication Skills – Written and Verbal English Language;
• Experience working in matrix-based teams. Strong collaboration/relationship-building skills and ability to engage across multiple functions;
• Demonstrated Cross-Functional Leadership Capabilities.

Preferred Qualifications:

• PhD, MBA, or advanced degree preferred;
• 3+ years International/Global Strategic Brand Management experience working in one of the key Therapy Areas preferred (CV, WH, Ophthalmology, Oncology);
• Experience commercializing in key PT markets preferred;
• Experience in customer facing position is a plus.

#LI-US